virus of marketing

Jeffrey Rayport: Definition Virus-Marketing

Think of a virus as the ulti­mate mar­ket­ing pro­gram. When it comes to get­ting a mes­sage out with lit­tle time, min­i­mal bud­gets, and max­i­mum effect, noth­ing on earths beats a virus. Every mar­keter aims to have a dra­mat­ic impact on think­ing and behav­iour in a tar­get mar­ket; every suc­cess­ful virus does exact­ly that.“ Schöne (und Con­tin­ue read­ing Jef­frey Ray­port: Def­i­n­i­tion Virus-Mar­ket­ing